Everything below is here so we can skip the questions everyone asks and spend the call on your business.
If a partner, co-founder or finance person would need to agree before you commit to a 90-day partnership, please have them on the call. I'll ask you for a decision at the end, and I'd rather you be able to give one than go back and forth for a week.
I'll ask these on the call. Rough numbers are fine. No preparation needed beyond a minute of thought.
Referrals, ads, cold outreach, walk-ins. Whatever it is, I want to know where the ceiling is.
A number: extra revenue, clients per month, deals that close faster. This is how we set the target we'll agree on together.
Most founders have never put a figure on this. It's usually the most useful part of the call.
The decision goes both ways. I only take on a client I'm confident I can deliver results for — if I don't think we're the right fit for what you're trying to do, I'll tell you on the call and I won't take your money.
Short answers in text. Tap the video for the full one.
Most of the time the agency sold filming and called it strategy. Here's what I'd want to know about what went wrong last time, and what's different.
We agree a target on the call, based on your business, and it goes in the contract. If we miss it, month four is on us. I'll tell you why we don't publish a number.
Almost nobody is on day one. Teleprompter, a crew that's done this a few hundred times, and an editor who removes everything you'd be embarrassed by.
We don't sell one month. Month one is a testing month — judging us on it means judging a guess, and month three is where it compounds. Ninety days is the shortest thing we do.
You do. All of it, raw and edited.
We review what the 90 days proved and decide together whether to continue. No auto-renew.
I'll recommend one on the call based on what I learn about your business. You won't be choosing off a menu.
If you haven't already seen how the 90 days run day by day, it's all on the site.
See how the 90 days run